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An art film (also known as art movie, specialty film, art house film, or in the collective sense as art cinema) is the result of film making which is typically a serious, independent film aimed at a niche market rather than a mass market audience. Film critics and film studies scholars typically define an "art film" using a "...canon of films and those formal qualities that mark them as different from mainstream Hollywood films",which includes, among other elements: a social realism style; an emphasis on the authorial expressivity of the director; and a focus on the thoughts and dreams of characters, rather than presenting a clear, goal-driven story. Film scholar David Bordwell claims that "art cinema itself is a film genre, with its own distinct conventions."

Art film producers usually present their films at specialty theaters (repertory cinemas, or in the U.S. "art house cinemas") and film festivals. The term art film is much more widely used in the United States and the UK than in Europe, where the term is more associated with "auteur" films and "national cinema" (e.g., German national cinema). Art films are aimed at small niche market audiences, which means they can rarely get the financial backing which will permit large production budgets, expensive special effects, costly celebrity actors, or huge advertising campaigns, as are used in widely-released mainstream blockbuster films. Art film directors make up for these constraints by creating a different type of film, which typically uses lesser-known film actors (or even amateur actors) and modest sets to make films which focus much more on developing ideas or exploring new narrative techniques or filmmaking conventions.

Furthermore, a certain degree of experience and knowledge are required to understand or appreciate such films; one mid-1990s art film was called "largely a cerebral experience" which you enjoy "because of what you know about film". This contrasts sharply with mainstream "blockbuster" films, which are geared more towards escapism and pure entertainment. For promotion, art films rely on the publicity generated from film critics' reviews, discussion of their film by arts columnists, commentators and bloggers, and "word-of-mouth" promotion by audience members. Since art films have small initial investment costs, they only need to appeal to a small portion of the mainstream viewing audiences to become financially viable.


Source:Wikipedia